Note: For updates from the College about resources for learning, teaching and working remotely due to the COVID-19 pandemic, visit: covid-19.engin.umich.edu
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What is Salesforce?
Salesforce is a cloud-based constituent (or customer) relationship management (CRM) system. CRMs enable the easy management and analysis of interactions an institution has with its constituents throughout their relationship. For a university, this might include relationships with prospective students, current students, faculty, staff, and alumni.
The College of Engineering CRM pilot project will determine how Salesforce can improve alumni outreach and engagement.